The Harris-Walz campaign kicked off Hispanic Heritage Month by spending a historic $3M on Spanish-language radio ads.
The plan includes engagements with influential radio personalities and will also be tailored to sports-themed shows, with a focus on local baseball, football, and soccer team coverage.
At the same time, prominent Latino leaders are appearing as campaign surrogates at cultural events in Latino communities around the country and connecting them with campaign staff so Vice President Kamala Harris and Gov. Tim Walz can remain connected with them long after the election.
Latino voters had backed President Joe Biden 54%-38% in a July poll taken just before he stepped down. The latest NBC News poll shows Vice President Harris leading Trump by a similar 54%-35% margin.
Vice President Harris addressed the Congressional Hispanic Caucus Institute’s annual conference this week and made her commitment to their community very clear.
“Hispanic Heritage Month is an important moment to celebrate the richness and diversity of Latino communities across the country,” Harris campaign manager Julie Chavez Rodriguez told NBC News in a statement. “It is also a critical moment for us to leverage, as we continue to reach Latino voters about the stakes of this election, how crucial their vote will be in deciding this race, and defeating Trump and his anti-Latino agenda.”
Conversely, Donald Trump is losing ground with the Hispanic community. CEO and President of Voto Latino, Maria Teresa Kumar, joined MSNBC's Katie Phang on Saturday to talk about why Trump "really doesn't know" the Latino community, and why she says he is "too racist" for them.