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Zuckerberg Announces Facebook Corporation Will Rebrand as ‘Meta’

Zuckerberg Announces Facebook Corporation Will Rebrand as ‘Meta’

Facebook CEO Mark Zuckerberg announced a change in his company’s name on Thursday, saying he wanted “a new brand and a clearer corporate naming scheme to help focus on what’s next for the internet beyond social media”. While the Facebook app itself won’t undergo any major revisions, Zuckerberg’s newly rebranded Meta will implement plenty of changes across their other social media channels, which also include Instagram, WhatsApp, and Facebook Messenger.

The name is a play on the word “metaverse,” the term for a potential future internet that emphasizes virtual spaces. Zuckerberg said the metaverse will be the internet’s “next frontier.”

NEW YORK, NY – OCTOBER 25: Facebook CEO Mark Zuckerberg speaks about the new Facebook News feature at the Paley Center For Media on October 25, 2019 in New York City. Facebook News, which will appear in a new dedicated section on the Facebook app, will offer stories from a mix of publications, including The New York Times, The Wall Street Journal and The Washington Post, as well as other digital-only outlets.(Photo by Drew Angerer/Getty Images)

In 2019, Facebook shifted its branding strategy to emphasize the name Facebook, adding labels to the Instagram and WhatsApp apps to make the relationship clearer to users. It did so at the same time that lawmakers and other critics of Facebook were calling on the government to break up the company — which the Federal Trade Commission is now asking a federal court to do.

Zuckerberg’s surprise announcement comes as Facebook faces intense public scrutiny amid bombshell news stories based on thousands of internal corporate documents obtained by news organizations, including NBC News. The documents, originating with former Facebook product manager and whistleblower Frances Haugen, revealed internal employee dissent over the platform’s policies.

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Facebook had already moved into the virtual reality sector with its purchase of the company Oculus VR in 2014 for $2 billion. Its Oculus headsets now form the basis for Zuckerberg’s metaverse plans, and he said he plans to continue selling the headsets at cost or at a loss to try to build up the number of users.

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