White House communications director Mike Dubke is now claiming that there is “no Trump doctrine,” according to a report from Politico.
Thirty White House staffers were pulled into a meeting on Tuesday to discuss what many people believed was Trump’s “America First” doctrine.
Instead, staffers were told by Dubke’s deputy, Jessica Ditto, that the administration was preparing for a “rebranding” of Trump’s first 100 days in office.
The 45th POTUS’ first 100 days have been met with controversy and a lack of legislative achievement. Trump failed to pass a repeal and replace program for Obamacare and his travel restrictions were met with legal roadblocks at the state and federal level.
Dubke told aides at the meeting that it would be difficult to come up with a messaging strategy for Trump’s foreign policy because, “there is no Trump doctrine.”
The Politico report claims people in the room were “shocked” by the claim, believing that Trump was set on an “America First” doctrine which has dominated many national and international headlines.
Speaking to Politico, Dubke said he was dismayed that staffers would voice their complaints in the press rather than at the meeting.
“It was a brainstorming session and I really wish they had spoken up in the room so that we could have had an open and honest conversation,” he said. “It is unproductive adjudicating internal discussions through the media.”
Dubke also claims the “rebranding” remark was misinterpreted by those in attendance.
“There is not a need for a rebranding but there is a need to brand the first 100 days,” he said. “Because if we don’t do it the media is going to do it. That’s what our job is.”
The rebranding effort was revealed just days after President Trump bombed a Syria airbase following the use of chemical weapons by the Syrian government.
If the White House succeeds in its rebranding effort it will be a campaign for the ages.
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