A small and diverse coalition of evangelicals has diverted from the majority of the faithful still backing Donald Trump despite his lengthy criminal record and history of sexually abusing women.
Trump has slipped with the religious right by hawking signed Bibles and waffling on whether or not he would sign a federal abortion ban.
Evangelicals For Harris is looking to convince their fellow believers away from Trump's MAGA fold, offering a stronger candidate to support as well as an alternative vision for their faith altogether as well.
With modest funding in 2020, the group (formerly known as Evangelicals for Biden) targeted evangelical voters in swing states. Joe Biden won about 2 in 10 white evangelical voters but performed better with evangelicals overall.
This election, the Rev. Jim Ball, the organization’s president, said they’re expanding the operation and looking to spend a million dollars on targeted advertisements.
The group, which already has over 200,000 Evangelical Christians who have signed a pledge to volunteer and vote for the Harris/Walz ticket, released their first pro-Kamala ad and will be holding a massive Zoom call Thursday night.
With the backing of this and other religion-based groups, Kamala Harris is on track to gain the most support for a Democrat from evangelicals since Jimmy Carter's election.
The group is focusing its energy on battleground states that have traditionally voted Red and is currently working to reach evangelicals in Georgia.
Presbyterian minister and board member of Evangelicals for Harris Reverend Lee R. Scott talked about the group's efforts recently on MSNBC.