Caitlyn Jenner on Tuesday released a three-minute campaign video in which she introduces herself to California voters as a “compassionate disrupter” who will “save California” and enable residents to once again pursue “the American dream.” Predictably, the video is replete with references to Jenner’s Olympic champion athlete past – “California is facing big hurdles,” I want to carry the torch,” “bring back the gold to the Golden State.”
What the video does not do is articulate any policy position. Instead, as with most political spots in today’s environment, it derives its motivation from fear. It paints a bleak picture of life in California under Gov. Gavin Newsom and presents the gold medal decathlete, who has no previous political experience, as the one person who can salvage the Golden State. The storyline is lifted almost verbatim from the “only I can fix the American carnage” campaign messaging of Donald Trump.
“California was once the envy of the world,” Jenner says. “We had what everybody else wanted. The American Dream grew up here. Yet career politicians and their policies have destroyed that dream,” an assertion illustrated by shots of Newsom, homeless tents and a bucket of discarded needles.
Jenner, who is a lifelong Republican, says she’s running for office to combat big government, which she says has “taken our money, our jobs and our freedom.”
“I want to carry the torch for the parents who had to balance work and their child’s education, for business owners who are forced to shut down, for pastors who are not able to be with their congregation, for the family who lost their home in a fire, for an entire generation of students who lost a year of education.”
You can watch the entire spot below.