By now, you’ve likely heard a Trump fan declare, “Let’s go Brandon!” or seen it on a truck flag or in a comment section on a news story. If you’re confused, you’re not alone — there are still plenty of people who don’t understand how or why this came to be code for “F*** Joe Biden.” Perhaps even more confusing is why a major sporting organization would allow it to be represented by a participant, and why sponsors would be comfortable with it.
It started in October in Alabama, when a reporter interviewing NASCAR driver Brandon Brown heard the crowd chanting “f*** Joe Biden” and misunderstood the phrase as “let’s go Brandon,” thinking they were cheering for the driver. According to TMZ, Brown was initially upset, and said being connected to the coded slur was turning away sponsors, but now he’s embraced it, and partnered with LGBcoin.io.
You can see the car’s reveal in the clip below.
— PatriotTakes 🇺🇸 (@patriottakes) December 30, 2021
This answers another of the major questions — who would sponsor a car that bore the initials “LGB,” knowing that it’s code for a vulgar attack on the President of the United States? Well, a company marketing a product specifically to people who applaud the sentiment certainly would.
As for allowing the car to join races? NASCAR reporter Bob Pockrass is reporting that Brown’s team says they’ve gotten approval from NASCAR for the design.
Brandon Brown announces he has a full-season Xfinity sponsorship deal from LGBcoin … a cryptocurrency created to take advantage of the Let’s Go Brandon theme. Team says that NASCAR has approved the paint scheme: pic.twitter.com/nagl6s88J8
— Bob Pockrass (@bobpockrass) December 30, 2021
This welcoming of the “let’s go Brandon” code phrase seems like something of a u-turn after NASCAR last year alienated some conservative fans by banning Confederate flags at all racetracks.
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Steph Bazzle reports on social issues and religion for Hill Reporter. She focuses on stories that speak to everyone's right to practice what they believe in and receive the support of their communities and government officials. You can reach her at Steph@HillReporter.com