People often wonder why Republicans are able to win so many elections when the majority of Americans are registered Democrats. While the answer is a complicated one, much of it lies in the fact that young people who are often Democrats don’t vote, especially not in midterm elections.
In 2014, the last midterm election in the United States, just 16% of Americans under the age of 30 voted. This is less than 1 in every 6 young person in this country. On the other hand, a staggering 55% of those who were 60 years of age or older voted in the 2014 midterm elections. Clearly there is a massive divide in who is choosing our senators, governors and representatives in Congress.
A new public service announcement, put out by KnockTheVote, is trying to change this. They have created a campaign to convince young people to vote in this upcoming midterm election, and they are using old ornery white people to do it.
The campaign, which is titled “They’re doing fine, are you?” features elderly men and women mocking the younger generations with profane language for not voting. The ad, which you can see in its entirety below, uses sarcasm to try and frustrate the younger generations into voting on November 6th.
“We’ll be there, I bet you wont,” says one senior. “Because we’re a generation of doers not whiners and we’re doing great.”
“Tax cuts for the rich? Hell yeah, I’m rich as f*ck,” another older gentleman is hear saying. “Climate change? That’s a you problem. I’ll be dead soon,” says a woman.
While it’s unlikely that young people will show up at polls this year as much as the older generations will, any bit of advertising to get more Americans to participate in the democratic process of voting certainly can’t be a bad thing.