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UFC Trump Campaign Ads Take Over YouTube Masthead on Debate Day

UFC Trump Campaign Ads Take Over YouTube Masthead on Debate Day

Many expect tonight’s presidential debate to devolve into another Donald Trump-Joe Biden cage match. So perhaps it’s only fitting that the Trump campaign has taken over YouTube’s masthead today, running a series of ads on that prime piece of internet real estate featuring personalities from the Ultimate Fighting Championship (UFC) mixed martial arts promotion company.

According to Fox News, the ads feature UFC President Dana White and UFC star Jorge Masvidal. Both men have publicly supported Trump in the past.

White’s spot encourages Trump fans to vote in person on Nov. and touts Trump’s record on the economy. “The upcoming election is a fight for the future of our country,” White says in his ad. “President Trump built the greatest economy in American history and since COVID hit, he saved our economy from total collapse and is rebuilding it all over again.”

Masvidal says that former Vice President Joe Biden doesn’t deserve the Latino vote. “The Democrats just think that they’re entitled to the Latino vote. They think that we just have to hand it over to them.” As an unseen crowd boos, Masvidal adds, “That’s right. We sure as hell don’t.”

The UFC performer, whose father fled Cuba to escape communist rule, says that as an athlete he sees things through a sports lens. He likened Trump to a coach who was winning every game until the coronavirus pandemic hit and offered up this analogy as justification for Trump’s reelection:

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“When you’re winning Super Bowls you don’t fire the coach. It doesn’t matter if you don’t like the plays he runs or the players he puts on the field or what he says on Twitter. You sure as hell don’t replace him for another coach who’s been in the business for 47 years at every level and hasn’t won a f–king game.”

It’s not immediately clear how much the YouTube masthead takeover will cost the cash-strapped Trump campaign. But in October when Trump was being treated for coronavirus at Walter Reed National Military Medical Center, the campaign bought out the space at the top of YouTube’s home page in what a campaign spokesperson described as a seven-figure buy.

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