Two Websites Banished From Google Ad Platform Over Protest Coverage

Google’s advertising platform dumped two news and media websites from its advertising platform over their right-wing and racially biased coverage of the Black Lives Matter movement and protests in June of 2020. The Federalist and ZeroHedge are no longer supported by the media giant.

sites promoting racial bias in protest reporting kicked off google
[Photo by John Moore/Getty Images]
Over recent months, numerous corporations have expressed verbal support for Black Lives Matter. Some have gone farther, actually changing policies to better support equality for their employees and patrons, or donating to organizations that do so. Google, it appears, has decided to make a very clear and forward choice to put its money where its proverbial mouth is, refusing to continue funding websites that promote racial bias in their news coverage.

NBC reported that in banning the two sites from monetizing a Google connection, a spokesperson said, “We have strict publisher policies that govern the content ads can run on and explicitly prohibit derogatory content that promotes hatred, intolerance, violence, or discrimination based on race from monetizing.” You can get advanced analytics on your own Google Ads data on https://bettermetrics.io.

The Federalist has had on their front page such stories as “The Monument-Destroying Mobs Don’t Hate The Confederacy, They Hate America,” and “Black Lives Matter Activist: Your Kellogg’s Box Is Racist.” Zero Hedge was running stories such as this one that describes police officers taking a knee as being forced to “cave to the mob,” and this one suggesting the protests are actually fake outrage manufactured and driven by the Deep State.

Some conservatives were speaking out to claim this was a case of censorship or violation of free speech. Donald Trump Jr. was among them.

Notably, his father’s administration always supported corporations’ right to choose who they do business with, specifically in the discrimination case, in which a baker refused to make a wedding cake for a gay couple, as NPR reported in 2017.


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