Donald Trump’s shorts were in a huge bunch when Facebook announced earlier this month that it was banning the twice-impeached one-term former president from its site for two years because he helped incite the deadly insurrectionist riot at the U.S. Capitol on Jan. 6.
“They shouldn’t be allowed to get away with this censoring and silencing,” he wrote. “Our country can’t take this abuse anymore!”
Clearly Trump’s anger at the social media site is like much his relationships with people: situational and transactional. Starting late last week the former president’s fundraising organization once again began paid advertising on Facebook. To be sure, the $3,506 his Save America Joint Fundraising Committee has shelled out for ads to promote Trump’s rally this Saturday outside of Cleveland, Ohio, won’t do much to increase Facebook founder Mark Zuckerberg’s fortune.
But it is a sign about how much Trump and his strategists value the reach of the social network behemoth even though he, personally, is persona non grata. It also shows that Zuckerberg’s company is only too willing to cash Trump’s checks.
The ads, which target President Joe Biden and Vice President Kamala Harris, ask supporters to donate to “STOP SLEEPY JOE.”
“After just a few months in office, it’s clear that Biden is nothing more than a washed-up, career politician who has no clue what he is doing. There is a CRISIS at our border, gas prices have SKYROCKETED, and America is in DECLINE! Please donate now to show President Trump what you REALLY think about Joe Biden,” the ad says.
The ad links to Trump’s Save America fundraising page, which is run by the Republican digital ad firm WinRed.
The expenditures emphasize that the Trump Facebook suspension only pertained to his likeness and voice, and not his organizations. The Facebook page managed by Save America – which posts under the username Team Trump – continues to post on Facebook but it has been relatively tame and infrequent. The last post was in March wishing supporters a happy St. Patrick’s Day.