It’s an admittedly difficult position for the company, the Bloomberg news organization, to be in — how does it fairly cover its owner, Michael Bloomberg’s, run for the presidency without creating the appearance of bias?
The decision by John Micklethwait, Bloomberg’s Editorial and Research editor-in-chief, stated in a company-wide memo explained that coverage wouldn’t be different for Michael Bloomberg than it would be for any other candidate he’s directly up against, the New York Times reported.
“We will write about virtually all aspects of this presidential contest in much the same way as we have done so far,” Micklethwait said.
The company will examine policies of the candidates, as well as their potential consequences. They will conduct polling, interview candidates (including their owner), and even assign reporters to cover Bloomberg’s campaign. “And in the stories we write on the presidential contest, we will make clear that our owner is now a candidate,” Micklethwait added.
One rule the company will abide by, however, has some irked: while the company won’t do “in-depth” investigations of any candidates Bloomberg will be up against, that will only last through the Democratic primaries and for candidates in those contests. Investigatory pieces involving President Donald Trump, meanwhile, will persist, until such time that Bloomberg might become a candidate for president in the general election.
NEW: Trump campaign says that it will no longer credential reporters from Bloomberg News. https://t.co/7RUOIgyBOB
— NBC News (@NBCNews) December 2, 2019
That prompted Trump’s campaign manager, Brad Parscale, to hit back hard at the news agency, according to a report from Axios.
“Bloomberg News has declared that they won’t investigate their boss or his Democrat competitors, many of whom are current holders of high office, but will continue critical reporting on President Trump,” Parscale said in a statement. “As President Trump’s campaign, we are accustomed to unfair reporting practices, but most news organizations don’t announce their biases so publicly.”
Parscale announced that, as a result, credentials for Bloomberg (the company) wouldn’t be granted at campaign events they hosted.
“Since they have declared their bias openly, the Trump campaign will no longer credential representatives of Bloomberg News for rallies or other campaign events,” Parscale said.
Micklethwait responded to the accusations leveled against Bloomberg, stating that the “accusation of bias couldn’t be further from the truth.”
“We have covered Donald Trump fairly and in an unbiased way since he became a candidate in 2015 and will continue to do so despite the restrictions imposed by the Trump campaign,” Micklethwait added.