Trump Campaign Plans Massive Ad Campaign Targeting Seniors

Concerned that he’s lost significant support among those 65 and older, Donald Trump is reportedly planning an “eight-figure” advertising blitz targeting those older voters, top campaign officials told Axios.

Some polls show that former vice president Joe Biden has opened up a double digit lead over Trump among seniors, which were a reliable bloc that helped push him over the top in 2016. The Trump campaign has renewed its focus on older Americans recently. Vice President Mike Pence stumped Saturday in The Villages retirement community near Orlando, Fla., and Trump is holding a rally Monday evening in nearby Sanford. It will be his first campaign appearance since contracting the coronavirus.

Axios reports that one of the TV ads that will be part of the spending blitz will be “Carefully,” which defends Trump’s handling of the COVID-19 pandemic, a subject of immense concern to older voters. That also happens to be the ad that includes infectious disease expert Anthony Fauci saying, “I can’t imagine that … anybody could be doing more.” Fauci has very publicly complained that his comments are taken out of context and wants the Trump campaign to edit him out of the ad.

The other ads attack Biden on Social Security and Medicare, prescription drug costs, support for veterans, and his handling of terrorism, along with other issues.

Campaign adviser Jason Miller told Axios the campaign has bought national broadcast and cable advertising but will also be running targeted campaigns in 10 battleground states: Arizona, Pennsylvania, Florida, Wisconsin, North Carolina, Georgia, Minnesota, Michigan, Nevada and Maine’s 2nd Congressional District.

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