“There Goes My Brand Loyalty” Twitter Reacts To Toyota’s Political Donations
After the January 6th attempted insurrection by supporters of then-president Donald Trump, a lot of big corporate donors announced that they’d withhold donations from legislators who were supportive of the attackers, including those who still voted to reject the election outcome after the attack. However, not all companies are changing their ways, and some consumers aren’t happy.
Here’s a Sunday report from Axios on corporations still donating money to legislators who objected to the outcome of the 2020 election, even after seeing that the Big Lie was endangering (and costing) lives. They document Toyota as having handed over more than $50k to these Republicans, more even than Koch Industries. In fact, Toyota stands out as the biggest donor by a long shot.
When asked, Toyota responded by saying, “We do not believe it is appropriate to judge members of Congress solely based on their votes on the electoral certification.”
How do people feel about this?
Judging from the response on social media, not too positively.
Hey @Toyota: you won’t see any $ of mine after this vehicle I just purchased.
I have been loyal and the purchase made last month was my 6th from the same dealership, no less.
You lost all of my brand loyalty.
Not only are they seditionists, but transphobes as well. https://t.co/UZy5zGxfVs
— taylor 🏜 ray (@itaylorray) June 28, 2021
Pro Tip: If buying a Toyota this year check under the hood https://t.co/G306Fv6IFD
— YS (@NYinLA2121) June 28, 2021
This car model from Toyota has taken on a new meaning. pic.twitter.com/dNLMI9GhnC
— MeidasTouch.com (@MeidasTouch) June 28, 2021
Welp, time for me to look for a new car #FuckToyota
— the prince that wasn't promised (@JosephMBoros) June 28, 2021
— 🇺🇸✊✊🏽✊🏿🇺🇸 (@blakebenett) June 28, 2021
The error made by Toyota & others when they continue to support pols backing sedition is that they think it's politics as usual. Many thoughtful, well-informed Americans consider those pols to pose an existential threat to democracy & now see Toyota as supporting that threat.
— David Rothkopf (@djrothkopf) June 28, 2021
— Jennifer Taub (@jentaub) June 28, 2021
Commercials in 2024: "The American Civil War is proudly sponsored by Toyota. Strap a turret to the roof of your RAV4 and take out Antifa hordes on ANY terrain. Toyota. Let's go places."
— Fifty Shades of Whey (@davenewworld_2) June 28, 2021
This is shameful. https://t.co/U8kqzWDyDz
— Jon Cryer (@MrJonCryer) June 28, 2021
Toyota: "We do not believe it is appropriate to judge members of Congress solely based on their votes on the electoral certification"
Americans: “We do not believe it is appropriate for Toyota to support members of Congress who sought to overthrow our democracy”#BoycottToyota
— Patricia Long (@iampatricialong) June 28, 2021
— Travis Akers (@travisakers) June 28, 2021
My newest meme, made jst for Treason-loving Toyota
Feel free to RT, share, make a copy, etc… pic.twitter.com/XmtnQf96IE
— Jstn – Official Antifa Carrier Pigeon (@JstnGreen1) June 28, 2021
— Timmy Reading (@reading_timmy) June 28, 2021
Toyota is trending on Twitter, in fact, and the tweets predominantly look like those above. There are a lot of people saying they won’t consider a Toyota again, or that they’ll even get rid of one they currently have, and of course, a lot of memes using Toyota’s own ad lines combined with insurrection images to cement the connection between the two. The company has not, at this time, responded to the outpouring of negative feedback.