The White House Gift Shop is Selling “Donald Trump Defeats COVID-19” Coins for $100

Prior to becoming the President of the United States, Donald Trump was a businessman and entrepreneur. This business included the regular licensing of his name and image. The Trump brand was slapped onto products like steak, water, board games, colleges and vodka.

Of course, this use to the Trump name to hawk products has not stopped since he’s been in the White House. The latest example of this consumerism is clear on the White House Gift Shop website. The store is selling commemorative “Donald Trump defeats COVID-19” coins for the low, low price of $100.

There is not yet a photo of the coin. The item is one pre-order and will ship out to customers on November 7th. This date, incidentally, is just 4 short days after the 2020 election.

The description of the item reads:

“Historic moments in history: President Donald J. Trump defeats COVID-19 with icons of his entire first term. Gianni Limited 2500 edition art series coin.”

The release of the coin may be a bit premature. While White House Dr. Sean Conley has been painting an optimistic picture, reporters and doctors aren’t so sure of what is going on with the president.

CNBC’s Christina Wilkie writes, “The shop was established in 1946 as a benefit fund for police and authorized by Harry Truman, it became the White House Police Benefit Fund and the White House Gift Shop in 1950. It’s not a government agency and in 2016 it was transferred to private hands.”

The shop was established in 1946 as a benefit fund for police and authorized by Harry Truman, it became the White House Police Benefit Fund and the White House Gift Shop in 1950. It’s not a government agency and in 2016 it was transferred to private hands. https://t.co/dJq2g3GdcU

— Christina Wilkie (@christinawilkie) October 4, 2020