In the wake of his election loss, Donald Trump is seeking to turn the 74 million people who voted for him into customers in an effort to bounce back from the hit his businesses have taken due to the coronavirus pandemic. However, not all of them are as supportive as he thinks, despite how easy it was for him to grift his base throughout his 2020 re-election campaign.
Trump’s remaining businesses are also feeling the pressure from a pandemic that’s emptied office towers and hotels, as well as the repercussions of the Capitol riot and n the subsequent government investigations. The Trump name now carries much more baggage than it did four years ago, and now his company could use a boost from fans who sent him to the White House and wanted him there for four more years.
But those same voters are feeling the financial squeeze from the quarantines and aren’t in the least bit concerned about how well Trump’s businesses are doing when they’re struggling to feed their families and keep their own jobs.
A new profile on Bloomberg’s website profiles the hardworking Americans who supported Trump at the polls but just can’t show him the same generosity thanks to their bank accounts.
“A quarry owner in the heart of Texas Trump country says she has little interest in staying at one of his hotels. For a sheep rancher in Montana, life’s too tough to throw money at golf. A ballroom-dancing Alabaman who was one of the billionaire’s first donors hasn’t bought anything from him in years.”
The piece quotes several Trump voters who’ve made the distinction between Trump the Politician and Trump the Businessman, and have wisely made their own choices:
Some people would like to spend a night in his Central Park hotel suites or pay $375 for a round of golf at his Miami club, but can’t afford them. Others have the money but not the inclination. Several see no reason why political backing should translate to being a patron. While they represent a small sampling of voters, their responses highlight why Trump may have to expand into media or beyond if he wants to make big money from millions of fans.
“I don’t give a fig about his business,” said Heather Gibson, a mother of four girls and a superintendent who oversees one-room schoolhouses. “He’s got plenty of money.”