Snapchat: We Stand Against Racism; Won’t Promote Donald Trump Content

The social media app Snapchat took a stand this week, saying that as a company, they stand against racism, and will not use their ‘Discover’ feature to promote President Donald Trump’s content. In a release on Monday, co-founder Evan Spiegel spoke of racial justice, Ahmaud Arbery, George Floyd, and Breonna Taylor. On Wednesday, the company followed up with a promise not to promote Trump content.

Trump persona non grata on snapchat
[Photo by BRENDAN SMIALOWSKI/AFP via Getty Images]

In a Monday release, Spiegel said he is “heartbroken and enraged by the treatment of black people and people of color in America,” and that it’s time for his company to be part of change. He spoke of the tendency of industry to support those policies and politicians that put corporations first, saying this has served his company well, but it’s the wrong priority currently.

We at Snap have been tremendous beneficiaries of these policies, but I believe now it is time to put the American people first.

The ‘Discover’ platform is an aspect of Snapchat that promotes curated content, and going forward, Spiegel says, it won’t promote accounts that promote hate and divisiveness. Divisive people will be allowed to keep their accounts as long as their posts stay within guidelines, but will never be promoted by the app.

The release didn’t name names, but Donald Trump’s social media has been a specific subject of controversy lately, with Twitter adding disclaimers to some of his content. CNN reported Wednesday that Rachel Racusen, a spokesperson for the company clarified to establish that this does apply specifically to the current president, whose content has previously been regularly featured in the Discover tab.

We are not currently promoting the President’s content on Snapchat’s Discover platform. We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover. Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.

Trump threatened to shut down social media companies when Twitter merely appended a disclaimer onto his tweets, without deleting them. He has not yet publicly reacted to Snapchat’s promise to cease promoting his content.

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