Republican Pollster Frank Luntz: Donald Trump Running ‘The Worst Campaign I’ve Ever Seen’
Republican pollster Frank Luntz said Tuesday that he is totally baffled by President Donald Trump’s reelection strategy, which has become focused almost entirely on Hunter Biden, the son of Democratic nominee Joe Biden.
Trump and his cohorts are pushing a false narrative that Biden used his position on the board of Burisma, a Ukrainian natural gas company, to finagle political favors for his father, who was serving as vice president to Barack Obama.
Scores of intelligence officials have warned that Trump’s crusade against the Bidens is Russian propaganda.
Luntz thinks Trump is making a fatal mistake by beating a dead horse.
“I’ve never seen a campaign more mis-calibrated than the Trump campaign. Frankly, his staff ought to be brought up on charges of political malpractice,” Luntz said at a briefing for British strategic advising company Global Counsel. “It is the worst campaign I’ve ever seen and I’ve been watching them since 1980. They’re on the wrong issues. They’re on the wrong message. They’ve got their heads up their assess. Your damn job is to get your candidate to talk about things that are relevant to the people you need to reach. And if you can’t do your damn job then get out.”
Luntz noted that polling indicates that voters are most concerned about the worsening COVID-19 pandemic and the economy.
“Nobody cares about Hunter Biden … why is [Trump] spending all his time on him?” Luntz asked. “Hunter Biden does not help put food on the table. Hunter Biden does not help anyone get a job. Hunter Biden does not provide health care or solve COVID. And Donald Trump spends all of his time focused on that and nobody cares.”
After the first presidential debate last month, Luntz held a focus group of undecided voters, who had nothing kind to say about the president following his bombastic performance.
I’m on live with my virtual focus group of undecided voters from battleground states. #Debates2020
Tune in here: https://t.co/DVnkjLE2I3
— Frank Luntz (@FrankLuntz) September 30, 2020
“Our undecided focus group participants called [Trump] some pretty awful names,” Luntz said Tuesday, adding that the final debate this Thursday is Trump’s last chance to convince voters to give him a second term.
“If Donald Trump doesn’t score a knockout then there’s not enough campaigning or mindshare to give him a chance to catch Joe Biden,” Luntz said.