Report: Far-Right Media Traffic and Ratings have Plummeted Since Trump Left Office
All Americans consumed much more news when Donald Trump was in office. How could they not? The reign of Trump features near daily scandals and controversies. Trump fans watched and cheered him on while detractors watched in horror wondering what would happen next.
The Trump presidency also gave rise to more far-right media sources. Newsmax and OAN emerged as competitors to the Fox News network. The former president even urged them on at time, telling followers to watch those channels rather than Fox. The honeymoon seems to be over for far-right media, though, as traffic and ratings have plummeted since Trump left office.
Axios did a study on partisan outlets to see who has suffered the most in the post-Trump era. Ratings for all sources have gone down, but media farthest to the right has seen the biggest drop.
Neal Rothschild writes, “Outlets most dependent on controversy to stir up resentments have struggled to find a foothold in the Biden era, according to an Axios analysis of publishers’ readership and engagement trends.”
The report continues, “A group of far-right outlets, including Newsmax and The Federalist, saw aggregate traffic drop 44% from February through May compared to the previous six months, according to Comscore data.”
You can read the full report here