Rachel Maddow will stay at MSNBC, according to two people familiar with the matter, after negotiating a new pact that will keep her at the cable-news outlet beyond 2022. Maddow, who is an essential part of the network’s primetime lineup, had been considering her own independent content ventures and had enlisted top executives at her agency, Endeavor, to make her case to the network and senior managers at NBCUniversal.
Under terms of the new pact, described as “multi-year,” Maddow will develop other projects in a new partnership with NBCUniversal. She has already established a track record for doing so, as with “Bag Man,” a seven-episode podcast series centered on the story of former U.S. Vice President Spiro Agnew. In 2018, MSNBC aired her documentary special, “Betrayal,” which focused on the more unknown and darker details of the 1968 election and how President Nixon seemed willing to collude with a foreign government to win it. Maddow is also the author of “Blowout,” a book that examines the effects of the oil and gas industries on the world.
People familiar with the negotiations had suggested that Maddow might be interested in pulling back from the five days a week she devotes to the program. Maddow is known to invest significant time on reporting and researching the topics she discusses each weekday evening.
The network also has no clear successor for her program, though it continues to count on primetime colleagues Chris Hayes and Lawrence O’Donnell, and under Rashida Jones, the network’s new president, has built a new roster of weekend “perspective” programs led by diverse anchors including Mehdi Hassan, Jonathan Capehart, Tiffany Cross, Joshua Johnson, and Alicia Mendez. Ali Velshi has served as a frequent fill-in host for MSNBC’s weekday primetime offerings.
I need her also to stay in the same time slot. I've conditioned all my friends to not talk to me during her show. I don't have time to retrain them.
— Petty Ruxpin (@ObamaCares1) August 22, 2021
But MSNBC has more reasons than potential replacements to keep Maddow at her post. “The Rachel Maddow Show,” which has aired at 9 p.m. since launching in 2008, snared nearly $66.2 million in advertising in pandemic-ridden 2020, according to Kantar, a tracker of ad spending — only a little less than the $69.2 million it captured in 2019. The show’s top sponsors in 2021 include advertisers like Procter & Gamble’s Tide and Mazda.
Good Rachel: Maddow
Bad Rachel: Campos-Duffy
— T👻r👻 D🐈⬛bl💀n 🎃🧙🏻♀️ (@taradublinrocks) August 22, 2021