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Quaker Oats To Change Name And Eliminate Logo Of Aunt Jemima

For many years there have been complaints about the name Aunt Jemima by different groups. Many have pointed out that the name denotes a racial stereotype. It seems that Quaker Oats is finally listening and is changing the name and logo for their famed syrup and pancake mix. The controversial packaging has been around for over 130 years. The Aunt Jemima figure was inspired by a minstrel song.

Quaker Oates’ Kristin Kroepfl said, “We recognize Aunt Jemima’s origins are based on a racial stereotype. As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”

The singer Kirby let her feelings be known in a TikTok video called, “How to Make A Non Racist Breakfast.” The video is making the rounds and shows the singer dumping Aunt Jemima down her drain. Other Twitter users also noticed the announcement and called for further action.

Aunt Jemima is survived by her sister, Mrs. Butterworth. Uncle Ben had no comment.

 



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