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NRA’s Victim-Blaming Mother’s Day Post Gets Cold Reception

NRA’s Victim-Blaming Mother’s Day Post Gets Cold Reception

Sunday marked the annual celebration of Mother’s Day, and while many posted odes to maternity, the NRA was using the holiday to promote weapons. While the organization has been called out for victim-blaming by suggesting that women should carry guns to prevent rape, this particular ad went beyond even that, suggesting that children could avoid being victims if their mothers provided them with weapons.

[Image via NRA/Twitter]

In the ad, a woman and young girl stand together, both holding rifles. “Mama didn’t raise a victim,” reads text above the ponytailed child’s head. (In case the tweet is deleted, a copy of the full image will be appended at the end of this story.)

The NRA’s official Twitter account shared the image, adding, “On top of the millions of other jobs moms have, NRA moms fight for our right to self-defense, while also defending themselves, their families, and communities.”

However, the public was quick to call out the ad for being tone-deaf at minimum, when so many children have been victims of gun violence in their schoolrooms, and victim-blaming at worst, appearing to suggest that a child being victimized might be the fault of a parent for not arming them.


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The NRA has not responded to the criticism, other than to retweet an invitation from their NRA Women account, inviting more women to join the organization. The National Rifle Association is currently in the middle of legal battles, as the organization attempts to file bankruptcy and reorganize, but may face an uphill struggle, as New York Attorney General Letitia James and the U.S. Trustee’s Office have both argued against allowing the filing to go forward.

[Image via NRA/Twitter
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