Newsmax’s Ratings Have Fallen Apart Since the 2020 Election
Donald Trump’s presidency was very good for Fox News’ ratings. The network continued to thrive during the 4 years the 45th president was in office.
The Conservative competitors of Fox were also thriving. Both Newsmax and OAN saw huge bumps in their ratings creating perhaps the first ever challengers to Fox News.
But the ratings for Fox have been plummeting. After 20 yeas of dominance, the media giant has now fallen behind both CNN and MSNBC. And the news is even worse for Newsmax. The networks ratings have been cut in half since the days after the eleciton.
“In the last week of February, Newsmax had lost 51% of its audience in total day since its viewership peaked the week of November 16, 2020, dropping from an average 398,000 viewers in total day to 197,000, and 63% of its viewers in demo, dropping from 93,000 to 34,000. In prime time, the total viewership drop-off was 55%, from 495,000 to 223,000, and 63% in the demo, from 134,000 to 49,000. During the 7 p.m. hour, the audience for Greg Kelly Reports dropped 48%, from 970,000 to 502,000, and 67% in the demo, from 242,000 to 80,000, according to Nielsen data. Newsmax also dropped in cable rankings from 27th among total viewers in prime time the week of Nov. 16, to 52nd the week of Feb. 22. In total day, Newsmax dropped from 19th to 33rd in the weekly cable rankings.”