Mike Lindell: Pillow Boycotts Cost Me $65 Million in Revenue But It’s Been Worth It

Pillows are a big business for Mike Lindell. Somehow the My Pillow founder managed to make enough money to relentlessly promote his product on Fox News. He put his whole business at risk, though, when he decided to back Donald Trump’s dubious election fight.

WASHINGTON, DC – JANUARY 15: My Pillow CEO Michael Lindell is seen outside the door of the West Wing at the White House on Friday, Jan 15, 2021 in Washington, DC. (Photo by Jabin Botsford/The Washington Post via Getty Images)

Lindell may lose everything. On Monday Dominion Voting Systems named him in a $1.3 billion lawsuit. But according to the CEO, plenty of damage has already been done. Lindell recently told Insider that boycotts have cost him $65 million in revenue.

The pillow magnate whined, “I lost 20 retailers, and it’s cost me $65 million this year that I won’t get back, OK? There’s your story. Print it right. Don’t try and twist this.”

Of course, in Lindell’s mind, the whole fight has been worth it. He continued, “I’ve been looking forward to them finally suing. I’d love to go to court tomorrow with Dominion.”

On Monday, the pillow CEO reacted in a celebratory mood once the suit was announced. He told Steve Bannon, “So they finally did! It’s a beautiful day here for America. I want everybody to know that this is a great day because the truth is going to come out. I don’t care how long it takes and how much money it costs.”


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