Super PAC Partners With Leading LGBTQ+ Political Org And Releases New Ad “Vote Proud”
LOS ANGELES, CA — Continuing their unrelenting momentum, today MeidasTouch, a progressive Super PAC, announced a partnership with preeminent LGBTQ+ political organization Vote Proud and released a video to get out the vote for the LGTBQ+ community. The video, titled “Vote Proud,” features a song from Barbra Streisand and Donna Summer which was written by Vote Proud Co-Founder Bruce Roberts.
View the video here:
Vote Proud is a voting initiative for the LGBTQ community founded by Bruce Roberts, Lisa Halliday and Jake Resnicow. The co-chairs include Sharon Stone, Elton John & David Furnish, Billy Porter, Sean Hayes, Andy Cohen, Lisa Rinna and Laverne Cox, amongst others.
In a statement released with the announced partnership, Vote Proud Co-Founder Bruce Roberts commented:
“Vote Proud is thrilled to be MeidasTouch’s partner in this LGBTQ outreach. We aligned with MeidasTouch because we loved their hard-hitting persuasive videos and we felt it was important to take a stand and amplify our call to action for our community. There’s too much at stake for us not to reach and engage with the large part of the community that did not vote in 2016. I wrote Enough is Enough many years ago. Barbra Streisand & Donna Summer recorded it and had a global #1 record, selling millions. And all these years later it has become an anthem for change and equality in America today. I am proud to be working with MeidasTouch on this initiative to spread the message using my song.”
MeidasTouch Co-Founder Brett Meiselas also released a statement reflecting on the production of the video:
“In addition to being a co-founder of Vote Proud, an LGBTQ voting initiative, Bruce Roberts is also an award-winning songwriter, who penned Enough is Enough. We got the rights to the song, with Bruce’s total support – unlike the methods that Trump uses, where he does not even ask permission from the songwriters. I look forward to continuing our outreach to the LGBTQ community with Vote Proud.”
MediasTouch will also be releasing limited edition Vote Proud merch on its website www.MeidasTouch.com in connection with the video release.
MeidasTouch is a progressive Democratic PAC founded by three brothers, all lifelong Democrats, Ben Meiselas (35), Brett Meiselas (30), and Jordan Meiselas (27) during the quarantine. Ben is an accomplished civil rights litigator, entertainment dealmaker, and nonprofit leader. Brett is an Emmy Award-winning video editor, and Jordan is a marketing supervisor. MeidasTouch has produced over 40 videos in the past three months averaging approximately 1.5 million views each. Some of the most popular videos include ByeIvanka (7.9 million views), Vote Out Hate (7.1 million views), The Snake (3.5 million views), and Freds Failure (3.1 million views). In addition to MeidasTouch.com, the group owns the domains MAGA2020.com and FredsFailure.com. Although it was only recently formed, MeidasTouch has amassed among the largest and most engaged followings of any PAC and has become one of the most powerful grassroots movements across all platforms this election cycle.
MeidasTouch is bringing back passion to progressive politics, exposing Trump as a threat to our Democracy, and rallying Americans around shared values of civility, decency, and competence. The goal of the PAC is to defeat Donald Trump in the 2020 election by spotlighting his failures, lies, creepy acts, and recklessness.
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Brett is the Managing Editor of this website. A former business executive turned teacher, activist, and writer, Brett also operates an anonymous Twitter account with a very large following.