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“It’s Already Working” — New Viral Ad Pits Donald Trump Against Ron DeSantis For 2024 Campaign

A new ad from the Lincoln Project aims to create a divide that will prevent Ron DeSantis from using his proximity to Donald Trump to prevail in a 2024 presidential campaign. According to one of the people behind it, it’s already having an effect.

SUNRISE, FLORIDA – NOVEMBER 26: U.S. President Donald Trump introduces Florida Governor Ron DeSantis during a homecoming campaign rally at the BB&T Center on November 26, 2019 in Sunrise, Florida. President Trump continues to campaign for re-election in the 2020 presidential race. (Photo by Joe Raedle/Getty Images)

“Yes, this [ad] is for an audience of one,” Rick Wilson, of the Lincoln Project, tweeted. “And it’s already working.

Sure enough, the ad is toned to sound like a taunting whisper in Donald Trump’s ear, telling him that he’s being replaced, not only in the Republican Party, but on news media and in the public consciousness, with Florida’s Republican Governor, Ron DeSantis.

Currently, Trump and his allies are still trying to build an expectation that he’ll run again in 2024, but some of those closest to him say it’s just a scam to keep donations from supporters rolling in.

DeSantis, by contrast, has been the subject of widespread speculation, with assumptions that he’s setting himself up for a 2024 campaign. However, he’s denied it — the Miami Herald reports that he’s called it nonsense, and changed the subject to COVID-19 treatment protocols.

“All the speculation about me is purely manufactured…Obviously, our state has led on a lot of things, including on this [monoclonal antibody treatment] now. Other states are copying us. But that’s what it’s really all about, just helping folks here. I hear all this stuff and, honestly, it’s nonsense.”

Meanwhile, Trump still holds a lot of sway with Republican voters, and his support or opposition could make a significant difference in primaries. Turning him against DeSantis could block any political aspirations the Florida governor might be harboring.



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