Hyatt Hotels had announced it will no longer rent space to hate groups at any of its properties amid backlash following an anti-Muslim conference hosted at one of the company’s properties.
Hyatt revealed the decision on Thursday in a statement made by the company’s CEO Mark Hoplamazian.
According to the Southern Poverty Law Center, the new policy states, in part:
“If a group is primarily focused on disparaging a group by virtue of their identity … that’s really where we need to draw the line. We’re going to apply our values to making these decisions along the way.”
The decision to ban hate groups arose after one of its hotels sponsored a conference hosted by the anti-Muslim hate group, ACT for America, on September 4-5, 2018.
During Skift Global Forum in New York City, Hoplamazian doubled down on the company’s decision, by adding, “If a group is primarily focused on disparaging a group by virtue of their identity… that’s really where we need to draw the line. We’re going to apply our values to making these decisions along the way.”
Initially, Hyatt refused to cancel the conference, despite pressure from consumers and civil rights groups, including Muslim Advocates, telling the Huffington Post, “The hotel does not unlawfully discriminate against groups who wish to hold lawful meetings at the hotel.”
Hyatt’s new rule follows similar anti-discrimination policies implemented by other companies, including Airbnb who deleted the accounts of users they believed were using their website to book lodging prior to the deadly August 2018 “Unite The Right” rally in Charlottesville, Va., as reported by Gizmodo.