Howard Schultz announced a potential run the presidency in February of 2018. The Starbucks CEO sought to run as an independent candidate, offering a centrist alternative to the Democratic and Republican party. The roll-out was controversial. Even if Schultz was to only pull 1 to 2% of the vote, that could still determine who wins the White House in 2020.
The initial returns on Schultz’s attempt were poor as the billionaire attempted to combine social liberalism with fiscal conservatism. Schultz has now announced that, due to back surgery, he will be suspending his potential attempt at the White House.
The CEO wrote in an email to his supporters, “While I was in Arizona, I unfortunately experienced acute back pain that required me to cut my travels short. Over the following two months, I underwent three separate back surgeries. Today, I am feeling much better, and my doctors foresee a full recovery so long as I rest and rehabilitate. I have decided to take the summer to do just that.”
When he began his potential run, Schultz retained the services of political adviser, Steve Schmidt. Schmidt will reportedly be staying with the campaign while the billionaire takes his time off.
Schultz was able to capture a large amount of media coverage from cable news networks. That coverage, though, did not always pay off in his favor. Political Scientist, Larry Sabato, said of the candidate, “The downside of his rollout is that millions almost immediately took a strong dislike to him for different reasons, something that apparently Schultz and his high-paid consultants aren’t noticing.”
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Todd Neikirk is a New Jersey based politics and technology writer. His work has been featured in psfk.com, foxsports.com and Pet Lifestyles Magazine. He enjoys sports, politics, technology and spending time at the shore with his family.