How Three Brothers Get Millions Of Views With Anti-Trump Videos
When a community college associated with Wichita State University canceled the showing of a commencement video by Ivanka Trump a new video showed up on Twitter. There was something different about this video. The video interspersed Ivanka’s words with shots of police firing tear gas to move back protesters from Lafayette Square in order for President Trump to have a photo op. The footage showed soldiers occupying the Lincoln Memorial. The dramatic impact piece, made by MeidasTouch.com with the hashtag #ByeIvanka. The video has now received more than 6.5 million views.
— MeidasTouch.com (@MeidasTouch) June 7, 2020
MeidasTouch.com is a new political action committee created by the Mieselas brothers. Ben Mieselas is a partner in the law firm Geragos & Geragos, the high-profile firm that represented Colin Kaepernick in his lawsuit and settlement with the NFL. Also helping create the videos are his two brothers Brett and Jordan. Brett is a two-time Emmy award-winning video editor and digital media strategist. He was a video editor for the Ellen DeGeneres show for more than five years and ran digital media for a major sports organization, in addition to working as a creative executive for a mainstream film & tv production company. Jordan is a Marketing Account Supervisor based in New York City. He has been responsible for running campaigns and activations for some of the world’s top brands including the NFL and AT&T.
Brett Meiselas said the #ByeIvanka video came about when “we woke up and we were talking to each other and saying, ‘What are we going to do today?’ ”He said of Ivanka’s speech, “I was just amazed how out of touch and tone-deaf the speech was.” Ben Meiselas believes he and his brothers are doing something needed for progressive voices. He said they are “connecting hard-hitting messages to the public in a way that looks like movie trailers.”
Since the release of their initial video, the Meiselas brothers have produced 8 new videos and each one has generated millions of views on Twitter, Facebook, Instagram, and through their own website. MeidasTouch is a federal PAC that has clearly established itself as one of the preeminent progressive digital producers, delivering some of the most iconic, impactful, and most viewed and shared videos and content of this election cycle. Check out the full MeidasTouch video library by CLICKING HERE. Which video is your favorite?
Please consider donating to MeidasTouch by CLICKING HERE so they can continue making these high-quality videos our country needs.