One of the biggest stories over the last week, at least in the sports word, has been Nike’s endorsement of former NFL Quarterback Colin Kaepernick. Kaepernick, who made headlines for kneeling during the national anthem to protest racial injustice, is now the face of Nike’s 30th anniversary “Just Do It” campaign.
While Nike has received praise from some Americans, they have also faced a boycott and criticism by others. Just about a year ago though, the world’s largest car manufacturer, Ford, also took it upon themselves to defend NFL players who take a knee to protest injustice.
Ford, a sponsor of the National Football League, came out in support of NFL players who decided to kneel during the national anthem as a form of peaceful, quiet protest. Their entire statement they made at the time, on this decision, can be read below:
“We respect individuals’ rights to express their views, even if they are not ones we share, That’s part of what makes America great.”
The statement, which not only throws the support of the NFL’s biggest sponsor behind players who wish to kneel, also clearly attacked the president himself, by mentioning that these very protests are what “make America great.”
While President Trump has tweeted insults to Nike, and has repeatedly condemned the NFL for not doing more to stop players from kneeling during the anthem, he has mysteriously remained tight lipped when it comes to condemning Ford.
It may be because of Ford’s previous announcements that they are bringing investment back to the U.S., and their former CEO Mark Fields was willing to defend Trump’s willingness to back out of the Trans-Pacific Partnership. Does Trump believe he has a loyal company in Ford thanks to the moves made by Fields, so much so that he refuses to condemn their support for NFL players, like he has done to others? Perhaps.