DemCast Releases 2020 Outcomes

DemCast,  an advocacy-based 501(c)4 nonprofit recently released this statement from Executive Director, Nick Knudsen. Nick is a Portland, Oregon-based writer, activist, and troublemaker (#GoodTrouble). He worked as a grassroots digital organizer during the 2018 midterm cycle and is creator and editor of the activist site DemWritePress. With a Masters in Policy and 15-year background in non-profit management, program administration, coalition-building & resource development, Nick is proud and ready to lead the DemCast movement. He believes strongly in the importance of civic engagement & collective impact. Below, he releases the 2020 outcomes for DemCast:

Start Me Up Podcast: Nick Knudsen And The DemCast Network

Dear DemCast Supporters,

I’m thrilled to provide an update about what we did together from our launch in August 2019 until Election Day 2020 (15-month timeframe). These are our high-level outcomes:


  • DemCast raised and spent $203,000 during the 2020 election cycle.

(Roughly: 70% on staffing & contractor fees; 20% on software, technology, and infrastructure costs; 10% on digital spending).

Digital Impact

  • DemCast generated 36 BILLION social media impressions for pro-blue content.
    • 36B impressions through paid promotion would cost $234 Million. That’s a $1,100 return in value for every $1 invested in DemCast.
    • 872,000 people used their social accounts to boost our content & hashtags.


  • We moved 4,200 volunteers (many of you!) to engage in over 12,000 shifts of phone & text banking in the final 60 days – all through digital sharing.


  • Our viral fundraising strategy generated $1,100,000 for 2020 candidates and $342,000 for grassroots groups like Black Voters Matter.
    • That’s $6.75 in hard cash generated for the movement per $1 invested in DemCast.

That’s a pretty darn good ROI. And this was just our pilot year.

Our plans for the future involve the expansion of our footprint on social platforms, the development of a mobile app to streamline content sharing & communication, and the significant expansion of our efforts to fight disinformation. More to come on that soon.

In the meantime, we have a lot of development to do over the next twelve months, and to put it bluntly – contributions to organizations like ours tend to dwindle significantly in non-election years. Our greatest wish for Giving Tuesday is to find 200 people who will join us at any level and become sustaining, monthly donors.


DemCast is an advocacy-based 501(c)4 nonprofit. We have made the decision to build a media site free of outside influence. There are no ads. We do not get paid for clicks. If you appreciate our content, please consider a small monthly donation.


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