David Hogg Starting His Own “Progressive” Pillow Company

The CEO and founder of MyPillow, Mike Lindell, is a vocal supporter of Donald Trump and has repeatedly promoted false claims of fraud about the 2020 presidential election. so Parkland school shooting survivor and gun control advocate David Hogg plans to launch his own pillow company with the goal of competing against Lindell’s company.

Major chains such as Bed Bath & Beyond and Kohl’s have dropped MyPillow products amid backlash to Lindell’s outspoken support for election fraud conspiracy theories. The idea to create a more progressive alternative was posed to Hogg in a tweet from entrepreneur William LeGate on Thursday that questioned whether the duo should start a pillow company to “put MyPillow out of business.”

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“If we do let’s offer to hire the factory workers they got families,” Hogg tweeted back to LeGate about the proposed pillow competitor.

Hogg became a household name in 2018 after a school shooting at Marjory Stoneman Douglas High School in Parkland, Florida, where 17 people were killed. Hogg has since become an outspoken advocate for reforming gun laws and joined several of his classmates in the founding of March for Our Lives, a student-led gun control organization. Hogg has been in the news again recently thanks to a video of Marjorie Taylor Greene harassing him going viral.

Though it might have initially seemed like a joke, Hogg later said that he was serious about the business venture. He tweeted a list of goals for the future company, which included supporting progressive causes and hiring formerly incarcerated Americans.


“The website will be up in a couple weeks we are very much in the early stages right now,” Hogg said. “But we really are doing this if you have cool name ideas dm me- we think we have one but we are still open.”


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