Business Expert: No Company Wants to be Involved With a Dumpster Fire Like My Pillow
Over the last 4 years, Fox News has lost a number of advertisers. Thanks to the rhetoric of anchors like Tucker Carlson and Laura Ingraham, companies have decided it’s better to spend their money elsewhere.
Fox has been lucky to have My Pillow. The bedding company, owned by Mike Lindell, constantly runs commercials on the network.
Thanks to Lindell’s behavior over the last few months, he may not be able to do so anymore. According to business expert Chris Alleri, nobody wants to carry My Pillow’s products anymore.
Alleri told Business Insider, “Lindell is being dropped right and left by legitimate retailers, not because he’s friends with Trump, not because he’s some victim, because he has a big mouth that has been spewing lies. No brand wants to associate with a dumpster fire like that. Advancing a false narrative of a stolen election has consequences.”
The consultant for Mulberry & Astor continued, “No brand wants to associate with a dumpster fire like that. Advancing a false narrative of a stolen election has consequences. Maybe some of Trump’s deranged diehards might want to buy his products, that’s not enough to build a legitimate brand with staying power.”
Alleri finished, “The loss of these selling channels will cause some pain and will put more pressure on the direct-to-consumer business. It’s also the case that distributing through retailers widened the audience for MyPillow beyond the consumers who digest infomercials, so the company will now need to find other ways of reaching these potential customers.”