As Sanders Ponders His Next Moves, His Campaign Suspends Facebook Ads
After losing all three states up for grabs in the latest round of Democratic primaries on Tuesday, Sen. Bernie Sanders is carefully considering what his next moves should be — including possibly formally dropping out of the race for that party’s presidential nomination.
Sanders lost to former Vice President Joe Biden in Florida, Illinois, and Arizona. According to the New York Times, Biden now leads Sanders in the delegate count, with 1,153 pledged delegates to the Vermont senator’s 861.
To win the nomination outright on the first ballot, a candidate needs to win 1,991 delegates. If neither candidate can do so, then superdelegates from the party are allowed to vote on the second ballot — most of whom will likely go toward Biden’s vote totals.
Sanders also said during a debate earlier this year that any candidate who wins a plurality of delegates ought to be nominated by Democrats to be the party’s presidential nominee.
As a result of his losses on Tuesday, the Sanders campaign appears to be dropping advertising in a big way, specifically on Facebook. According to a report from Axios, the campaign appears to have no active ads at all on the social media site.
Bernie Sanders to suspend Facebook ad campaigns: Report https://t.co/UlABUSrFYf
— Ford O'Connell (@FordOConnell) March 18, 2020
Axios’ report added that the drop in advertising could be a harbinger of Sanders dropping out:
“A pause in digital advertising spend on Facebook has been a good indicator that candidates are dropping out of the 2020 race before. Pete Buttigieg and Michael Bloomberg made their Facebook ads inactive hours before they suspended their campaigns.”
Sanders’s campaign manager, Faiz Shakir, gave a statement about the candidate’s next steps, saying that a decision didn’t necessarily have to be made right away.
“The next primary contest is at least three weeks away,” Shakir said. “Sen. Sanders is going to be having conversations with supporters to assess his campaign.”
Featured image credit: Gage Skidmore/Flickr